BASF Automotive Refinish Coatings
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SOUTHFIELD, MI, July 18, 2019 – Jaguar Land Rover’s European headquarters recently signed a cooperation agreement with Glasurit and R-M, BASF’s top refinish paint brands.

Glasurit and R-M were selected by JLR because of their outstanding support available throughout Europe, including premium paint and non-paint products globally approved by JLR that body shops can use to perform damage repair. As JLR’s sole preferred paint partners, they will not only supply the refinish products and color matching systems but also provide dedicated program managers via service providers Outsorc and Auto Skills International to develop and implement JLR’s global Body & Paint Program in Europe. JLR was also highly impressed by BASF’s Advanced Business Solutions (ABS) portfolio, which includes comprehensive training and tools for body shop and business development.

“Jaguar Land Rover and BASF are committed to helping and developing their business partners,” said Oliver Birk, Director of BASF Global Key Account Management Automotive Refinish. “The European Body & Paint Program will offer a balanced approach, taking care first and foremost of body shop business infrastructure (facility planning, tooling, technical compliance, for example). . . . . With our consultative Advanced Business Solutions (ABS) portfolio, we will look at efficiency, performance monitoring and business development and provide the appropriate tools, individual advice and action plans to improve body shop operations and grow commercial opportunities!”

Photo caption:  From Left to Right: Oliver Birk – Director, Global Key Account Management, BASF Coatings Refinish; Christian Egger – Europe Owner Experience Manager, Jaguar Land Rover Europe; Mike Hill – JLR Global Key Account Manager, BASF Coatings Refinish; Mike Yorke – Managing Director, Outsorc; Eason Qin – Senior Manager Customer Experience Programmes Europe, Jaguar Land Rover Europe

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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