BASF Automotive Refinish Coatings
A brand of BASF - We create chemistry

Bright and bold. Dark and daring. When it comes to custom car repair and restoration, you have your own distinct vision. It’s what makes your customizations uniquely yours. Now, the color experts at BASF have created a way to make your custom color creation a radiant reality. Our Color Ideation program gives you the chance to create your own signature BASF custom color.

Simply download and complete the application below and send to If selected, you will work with global color expert Paul Czornij and the BASF Color Design Excellence Group to develop the color that’s perfectly you.


“With BASF, we were able to create a color that is truly our own. And it looks every bit as stunning as we imagined!”
– Jonathan Goolsby, Goolsby Customs

Color Ideation Application

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

To view product information on our entire portfolio, please click to acknowledge your understanding of this information.