BASF Automotive Refinish Coatings
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The BASF Coatings Automotive Refinish Annual Distributor Meeting took place on June 6th and 7th, in Puerto Vallarta, Jalisco. Every six months, the current business situation and what the future holds for the end of year is reviewed in this event. Considering the economic and political environment that prevails in Mexico and Central America, the topic during this meeting was “Taking on challenges…Creating solutions.”

The different Mexican and Central American distributors shared their business vision and the challenges that the Automotive Refinish market will face this year. On the other hand, the BASF team introduced several business possibilities at both product and industry levels with the Glasurit and R-M lines as well as the market diversification by presenting the best practices that are currently in place, not only within the automotive refinish sector, but also in the industrial field. This includes the alternative products typically within the reach of BASF coatings. Additionally, the Marketing team introduced a Limco repositioning campaign, which seeks to further increase the presence of this line in the market.

Besides the participation by our commercial distributors and partners, the meeting also contemplated the attendance of Denise Kingstrom Fernández, Distribution Director for the EC Refinish business in North America. Thus, the opportunity of a closer approach between her and the distribution network occurred with the purpose of listening to their needs and to work together in order to reach the intended results.

Sylvia Figueredo, EC Strategic Marketing Manager, was in charge of presenting the current business scenario, as well as the introduction of the topics prepared by the Mexican Refinish Team to be addressed by the distributors during the sessions organized throughout the day.

The overall event was encompassed by the current topic: football soccer and the World Cup. Thus, integration activities were organized within a track, so the participants could play penalty-kicks, regular table soccer or its giant inflatable version. At the end, the participants created phrases to cheer their respective teams and the first three places won a trophy made by Mexican artisans that consisted on with bolts, screws and metallic pieces in the shape of a Formula 1 racing car.

The Meeting closed with a dinner in which all distributors were able to interact, to exchange opinions concerning the event and to share business and professional experiences.

Both, the refinish team and all distributors, are currently preparing for the end of year so that they can score that ‘goal!’ that will give them victory.

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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