BASF AUTOMOTIVE REFINISH NEWS
For the latest bulletins, new product introductions, and updates…
After sharing the direction of the new role, BASF’s new director of refinish sales shared how a shop owner can implement a customer first strategy. Troy Neuerburg, BASF director of refinish sales, said that shop owners need to understand it is not a slogan but a way of doing business. “Every part of the business […]
The Goodguys 21st PPG Nationals Show, held earlier this month in Columbus, Ohio, ended on a high note for vehicles finished with BASF coatings. The Goodguys 2018 Classic Instruments Street Rod of the Year went to the 1929 Mariani Model A Tudor, featuring BASF’s Glasurit® 55 Line paint, built by BASF ambassador Troy Trepanier from Rad Rides by Troy. The vehicle is owned by Mark and Dennis Mariani and was also […]
The BASF Coatings Automotive Refinish Annual Distributor Meeting took place on June 6th and 7th, in Puerto Vallarta, Jalisco. Every six months, the current business situation and what the future holds for the end of year is reviewed in this event. Considering the economic and political environment that prevails in Mexico and Central America, the […]
Now built with lightweight, high-strength materials and advanced driver assistance systems (ADAS) electronics, today’s vehicles are too complex for what used to be simple repairs. That change means a need for additional training and adherence to OEM repair procedures, and it is behind the push for OEM repair networks, said Jeff Wildman, manager of OEM […]
Hues of gray, blue, white and black emerged as the top color picks for the 2022 model year from automotive paint supplier BASF Coatings, as the need to “keep it real” with technological advancements becomes a reality.
In an industry with an incomparable ratio of males to females, a value chain dominated by women is practically unheard of—but not at Fairlane Ford in Dearborn, MI.
BASF Automotive Refinish continues to add distribution locations with its single-line ColorSource partners.
In a video lasting one minute or less, share how Norbin has been a benefit to you and your business. Record your testimonial, upload it to YouTube and send us the link so we can share it on our website, and receive a free Norbin t-shirt* from BASF as a thank you. Your testimonial video […]
BASF announced that the 1940 Ford Convertible, “Lucille,” a Goolsby Customs build and owned by Debbie Walls and coated with BASF Glasurit 55 Line in a custom color, “Glasurit Cabernet, Goolsby Edition,” was awarded the 2018 Street Rod D’Elegance at the Goodguys Del Mar Nationals on April 8.
The Alliance of Automotive Service Providers of New Jersey (AASP/NJ) is excited to announce that 2018 Platinum Show Sponsor BASF will be bringing Industry Innovators to NORTHEAST 2018. Returning to the show are KC Mathieu (KC’s Paint Shop) and Jonathon Goolsby (Goolsby Customs), and Troy Spackman (Legacy Innovations) will be making his first appearance at […]