BASF AUTOMOTIVE REFINISH NEWS
For the latest bulletins, new product introductions, and updates…
Background: BASF Automotive Refinish Coatings has launched BASF eLearning, online training courses for collision and restoration centers. Glasurit and R-M recertification were the first courses to go digital. Certified technicians whose two-year certification is set to soon expire, can log on, take the appropriate course through online learning modules, and have their certification renewed immediately. […]
BASF Automotive Refinish is updating its brand images, beginning with new product labels for productivity brand R-M®, in Q3 2018. A newly designed logo for economy brand LIMCO®, as well as new labels for both Limco and BASF’s premium brand, Glasurit®, will follow later in the year. “As the world’s largest chemical company, our primary […]
What: Troy Neuerburg announced as the new US Sales Director for Automotive Refinish at BASF Background: BASF announced Troy Neuerburg as the new US Sales Director for Automotive Refinish, effective immediately. Neuerburg has been a BASF employee since 2016, working as a Sales Zone Manager where he was responsible for growing market share in the Midwest […]
Micro Auto Paint & Supplies (Micro) won the BASF Automotive Refinish 2017 Distributor of the Year award at the annual ColorSource conference. Approximately 135 single-line distribution partners attended the conference in Scottsdale, AZ.
BASF was named a 2017 General Motors (GM) Supplier of the Year for the thirteenth time since 2002. The award is presented to suppliers who distinguish themselves by meeting performance metrics for quality, execution, innovation, and total enterprise cost.
SOUTHFIELD, MI, March 6, 2018 – BASF Refinish Automotive Coatings launched a new, completely mobile-friendly website with updated images and content, and unique tools, including an asset cart and an advanced product catalog. “Every word, every image and every tool on the Refinish site was created with the customer in mind,” said Tina Nelles, BASF […]
SOUTHFIELD, MI, February 8, 2018 – With its “BASF Color Report For Automotive OEM Coatings,” BASF’s Coatings division provides a global analysis of the color distribution in the 2017 automotive market. Globally, white maintains its strong position in all vehicle segments and is still the overall number one color with a market share of almost […]
Shubham Singh, a student at the College for Creative Studies in Detroit, Michigan, won the 2018 Detroit Middlecott Sketchbattle Experiment presented by BASF. Singh won $2,500 and a championship belt designed by Mob Steel. Introduced in 2012, the experiment is Detroit’s “Fight Club of Design,” an underground, automotive industry event developed to identify emerging car […]
Vehicles painted with BASF’s Glasurit® and R-M® paint lines received multiple awards and industry recognition at the recent 2017 SEMA Show in Las Vegas.