BASF AUTOMOTIVE REFINISH NEWS
For the latest bulletins, new product introductions, and updates…
BASF, in conjunction with the National Auto Body Council (NABC), will host a First Responders Emergency Extrication (FREE) event at the BASF Houston Competency Center for local first responders and body shops. Local fire fighters are invited to learn about evolving vehicle design, including high-strength steel, airbags, advanced restraint systems, onboard technology and safety around […]
SOUTHFIELD, MI, October 12, 2018 – BASF Refinish Automotive Coatings will display more than just paint at the Specialty Equipment Manufacturer Association (SEMA) 2018 Show. SEMA booth #20353 located in the Racing and Performance area of Central Hall will feature four custom builds and highlight the four components of BASF’s Value Beyond Paint Vision+ tools […]
What: 2018 Pebble Beach Concours d’Elegance, 33rd annual Shades of the Past Car Show and Goodguys 21st Colorado Nationals Where: Pebble Beach Concours d’Elegance, 200 Clock Tower Pl, Carmel-By-The-Sea, CA, 93923; Shades of the Past Car Show, Dollywood’s Splash Country, 1198 McCarter Hollow Rd., Pigeon Forge, TN; Goodguys 21st Colorado Nationals, The Ranch Events […]
Background: Detroit’s Big Three participated in BASF’s Performance Group OEM Technology meeting, concluding August 22, 2018. Each Performance Group attended one of four sessions held throughout the summer with General Motors, Ford Motor Company and Fiat Chrysler Automobiles. BASF Performance Group members had a unique opportunity for open dialogue with the OEM’s collision group engineers, […]
SOUTHFIELD, MI, September 25, 2018 – BASF Refinish Automotive Coatings will conduct two educational sessions as part of the Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) series at the Specialty Equipment Market Association (SEMA) Show, as well as sponsor the SCRS RDE OEM Collision Repair Technology Summit. Seminar leaders will discuss how […]
Background: BASF Automotive Refinish Coatings has launched BASF eLearning, online training courses for collision and restoration centers. Glasurit and R-M recertification were the first courses to go digital. Certified technicians whose two-year certification is set to soon expire, can log on, take the appropriate course through online learning modules, and have their certification renewed immediately. […]
BASF Automotive Refinish is updating its brand images, beginning with new product labels for productivity brand R-M®, in Q3 2018. A newly designed logo for economy brand LIMCO®, as well as new labels for both Limco and BASF’s premium brand, Glasurit®, will follow later in the year. “As the world’s largest chemical company, our primary […]
What: Troy Neuerburg announced as the new US Sales Director for Automotive Refinish at BASF Background: BASF announced Troy Neuerburg as the new US Sales Director for Automotive Refinish, effective immediately. Neuerburg has been a BASF employee since 2016, working as a Sales Zone Manager where he was responsible for growing market share in the Midwest […]
Micro Auto Paint & Supplies (Micro) won the BASF Automotive Refinish 2017 Distributor of the Year award at the annual ColorSource conference. Approximately 135 single-line distribution partners attended the conference in Scottsdale, AZ.
BASF was named a 2017 General Motors (GM) Supplier of the Year for the thirteenth time since 2002. The award is presented to suppliers who distinguish themselves by meeting performance metrics for quality, execution, innovation, and total enterprise cost.