BASF Automotive Refinish Coatings
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BASF AUTOMOTIVE REFINISH NEWS

For the latest bulletins, new product introductions, and updates…



After sharing the direction of the new role, BASF’s new director of refinish sales shared how a shop owner can implement a customer first strategy. Troy Neuerburg, BASF director of refinish sales, said that shop owners need to understand it is not a slogan but a way of doing business. “Every part of the business […]

BASF: How to Implement a Customer First Strategy – Full Article

Join Goodguys and BASF at Alameda Fairgrounds in Pleasanton, CA, from August 24-26 for the 32nd West Coast Nationals! This year’s events will include the following: Over 3,000 Rods, Customs, Classics, Muscle Cars and Trucks thru ’72 Crowning of America’s Most Beautiful Street Rod (presented by BASF) Spectre Performance All American Sunday welcoming American made or powered […]

BASF Presents Goodguys West Coast Nationals – Media Advisory

What: Chip Foose meet-and-greet and rendering raffle  Where: Rabid Customs Car Show, 6270 Bowen Rd., Canal Winchester, OH 43110 When: Saturday, August 25, 2018 12:00 – 5:00 p.m.  Background: BASF is presenting Chip Foose at the Rabid Customs Car Show for a meet and greet and more on Saturday, August 25, 2018. The show goes […]

Rabid Customs Show – English

Background: BASF Automotive Refinish Coatings has launched BASF eLearning, online training courses for collision and restoration centers. Glasurit and R-M recertification were the first courses to go digital. Certified technicians whose two-year certification is set to soon expire, can log on, take the appropriate course through online learning modules, and have their certification renewed immediately. […]

BASF Announces New eLearning

The Goodguys 21st PPG Nationals Show, held earlier this month in Columbus, Ohio, ended on a high note for vehicles finished with BASF coatings. The Goodguys 2018 Classic Instruments Street Rod of the Year went to the 1929 Mariani Model A Tudor, featuring BASF’s Glasurit® 55 Line paint, built by BASF ambassador Troy Trepanier from Rad Rides by Troy. The vehicle is owned by Mark and Dennis Mariani and was also […]


The BASF Coatings Automotive Refinish Annual Distributor Meeting took place on June 6th and 7th, in Puerto Vallarta, Jalisco. Every six months, the current business situation and what the future holds for the end of year is reviewed in this event. Considering the economic and political environment that prevails in Mexico and Central America, the […]


BASF Automotive Refinish is updating its brand images, beginning with new product labels for productivity brand R-M®, in Q3 2018. A newly designed logo for economy brand LIMCO®, as well as new labels for both Limco and BASF’s premium brand, Glasurit®, will follow later in the year. “As the world’s largest chemical company, our primary […]

BASF Brands Getting a Facelift

What: Troy Neuerburg announced as the new US Sales Director for Automotive Refinish at BASF  Background: BASF announced Troy Neuerburg as the new US Sales Director for Automotive Refinish, effective immediately. Neuerburg has been a BASF employee since 2016, working as a Sales Zone Manager where he was responsible for growing market share in the Midwest […]

BASF Announces New Director of Refinish Sales – Media Advisory

BASF is returning to NACE Automechanika 2018, to be held at the Georgia World Congress Center, Atlanta, GA, as a sponsor of the MSO Symposium for the 7th year.

BASF to Sponsor MSO Symposium at 2018 NACE Automechanika – Full Article

Manufacturer highly regarded by Great Places to Work For the second year in a row, Mississauga-based BASF has been named as one of Canada’s top 10 best workplaces in manufacturing by Great Places to Work, a global authority on high-trust, high-performance workplace cultures. Great Place to Work gathered direct feedback from employees across the country […]

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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