BASF Automotive Refinish Coatings
A brand of BASF - We create chemistry

Mississauga, Ontario, Canada, May 20, 2021 – Automotive Refinish Technologies has created a new digital customer experience that is colorful, informative, and easy to navigate.

The North American-based company, known as A.R.T., recently launched a brand-new responsive website that features a modern, clean look to showcase its products, locations, and latest news. With improved access to relevant topics and promotions, customers can benefit from real-time data and information that will help their businesses thrive.

In conjunction with the launch of their new site, A.R.T. has also rolled out a digital version of their newsletter, “The Scoop.” Originally distributed in print, the digitalized Scoop will allow A.R.T. to communicate easier and faster with more readers, offering a more interactive experience than its printed predecessor.

“By incorporating the use of digital communication methods and tools, we can communicate more effectively with existing and prospective customers,” said Enzo Di Loreto, BASF Business Manager, North America Direct Distribution. “We are working hard to create an integrated supply chain between our customers and suppliers, and digital tools will enable a more efficient supply process along with potential growth opportunities.”

A.R.T.’s new website is located at Readers can also access the latest version of “The Scoop” under its respective “Scoop” tab. Both the website and newsletter are available in English and French.

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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