BASF Automotive Refinish Coatings
A brand of BASF - We create chemistry


The BASF knowledge arsenal — our organically grown employees that started out in body shops and distribution stores, and experts from outside industries — is delivered through Vision+ Educational Expertise. Our business training ranges from developing processes for the highest level of production to gaining customers through social media. Technical training includes how to most effectively utilize BASF products, how to use equipment in conjunction with BASF products and maintenance of appropriate certifications. We are constantly working to bring our customers the best training experience with investments in our training facilities and partnerships throughout the organization with training resources such as I-CAR, Repair University and SCRS.

Educational Expertise
  • Business Training

    Creating top experts in our field

    Dedicated to providing bodyshop owners with the skills and knowledge they need, our business training will help your business be more efficient and profitable.

    Classes range in length from a half-day to three days, and are taught by knowledgeable industry experts who have extensive field experience.

    • Achieving complete customer satisfaction
    • Fast-track production
    • Maximizing your estimating performance
    • Motivating employees with productive pay plans
    • Profiting from people skills
    • Improving relationships with insurers
    • Marketing your collision center
    • Measuring and improving performance
    • Paint and material profitability
    • Paint department productivity
    • Organizational structure
    • Marketing and insurer relations
    • Delivering complete customer service


    Interactive Distributor Workshops
    • Implementing a new model for distribution
    • Measuring and improving performance for distributors


    Measuring and Improving Performance
    • Utilize and develop data streams needed for KPIs
    • Understand ratios, percentages, tracking trends, and goal setting
    • Compare KPI benchmarks to understand what affects positive or negative performance
    • Managing by objective
    • Focus on measuring and improving a collision center’s performance


    Paint and Material Profitability
    • Determine how to analyze the factors that influence a collision center’s profitability on paint and materials.
    • Calculate different paint costs and explore how to maximize profitability
    • Assess sales by scrutinizing damage reports
    • Reduce costs by usage reduction and proper classification of non-paint items
    • Determine what separates excellent from average or poor performance
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BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

To view product information on our entire portfolio, please click to acknowledge your understanding of this information.