BASF Automotive Refinish Coatings
A brand of BASF - We create chemistry

SOUTHFIELD, MI, February 26, 2020 – Industry experts from BASF’s Automotive Refinish division are ready to impress show attendees with innovative tools and solutions at this year’s NORTHEAST show in Secaucus, New Jersey, from March 20-22.

As a returning participant and Platinum sponsor, BASF will focus on delivering quality repairs profitably, new product information, on-site eLearning demos and benefits of value-added services.

John Shoemaker, Business Development Manager for BASF Refinish, will host an AMI-accredited class titled, “Positioning Your Business for Sustainability Among Constant Change” at the show on Friday, March 20 at 5 p.m. Shoemaker will teach on the importance of adapting to the ever-changing landscape of collision repair and explore with participants the best ways to do so. Shoemaker will also lead discussions on industry changes, forward thinking, training, and best practices.

“It is really important that we, as industry professionals, understand what is coming and how to prepare ourselves to be sustainable in our industry,” said Shoemaker. “With the right solutions and thought processes, shops can learn how to remain profitable and differentiate themselves from competition.”

BASF will also showcase part of their display from SEMA 2019 painted by Franny Drummond at Paint Zoo and Austin Polen at Polen Designs, along with the ’32 Ford Sedan built by Goolsby Customs and the ’48 Ford F1 built by KTL Restorations. Goolsby’s ’32 Ford Sedan was awarded several accolades at SEMA 2019 including the Glasurit Best Paint Award. Show attendees can stop by to meet Goolsby and learn more about the Sedan along with other builds from Goolsby Customs.

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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