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BASF TRAINING COURSES
Adding value and building business
At the core of BASF training is an extensive curriculum of classes in product knowledge and use, refinish techniques, process improvement, specialty finish repair, and color matching. Additional courses focus on collision center management, profitability and productivity enhancement.
Our educational programs are designed to improve performance, productivity and end-user satisfaction, while enhancing safety standards and minimizing environmental concerns. Courses feature instruction by leaders in the refinish industry at multiple locations across North America. Take advantage of these opportunities to build your skill set, learn to reduce cycle time in the shop and understand what it takes to maintain higher levels of customer satisfaction.
Course Catalog
- Glasurit
Glasurit® Paint System Courses
BASF training follows a unique “system and process” approach to help you get the most out of our innovative paint systems. Increase your productivity and industry knowledge with classroom learning, in-class demonstrations and hands-on experience.
Click on a course number or name for a class description
Course Number Course Title Collision Center Glasurit Tri-Stage WorkshopGlasurit
NAGL207 - Glasurit Tri-Stage Workshop
Course Description
Course Objectives
Course Topics
Prerequisites
NAGL201NRGlasurit
NAGL201NR - Glasurit 90L / 55L / 22L Certification – National Rule
Course Description
In this certification course, technicians learn about, use, and understand how the new generation of automotive finishes performs. This is achieved through complete classroom instruction, body panel refinishing demonstrations, and actual hands-on application. Required for both OEM and Glasurit Warranty Program.
Course Objectives
Understand the productivity enhancements that make Glasurit the leader in automotive finishes. Achieve a high level of productivity using the Glasurit system.
Course Topics
Identify and use the most appropriate Glasurit products and procedures to prepare a vehicle for refinishing.
Prerequisites
NONE
Glasurit 90L / 55L / 22L Certification – National RuleGlasurit
NAGL201NR - Glasurit 90L / 55L / 22L Certification – National Rule
Course Description
In this certification course, technicians learn about, use, and understand how the new generation of automotive finishes performs. This is achieved through complete classroom instruction, body panel refinishing demonstrations, and actual hands-on application. Required for both OEM and Glasurit Warranty Program.
Course Objectives
Understand the productivity enhancements that make Glasurit the leader in automotive finishes. Achieve a high level of productivity using the Glasurit system.
Course Topics
Identify and use the most appropriate Glasurit products and procedures to prepare a vehicle for refinishing.
Prerequisites
NONE
NAGL204Glasurit
NAGL204 - Glasurit Color Adjustment Techniques
Course Description
Increase customer satisfaction through quality repairs with tinting and blending skills developed.
Course Objectives
Student will learn systematic mechanical approach to understanding, tinting, and blending colors to achieve an undetectable repair.
Course Topics
Safety, color theory, adjusting color, and blending
Prerequisites
One year automotive refinishing experience
Glasurit Color Adjustment TechniquesGlasurit
NAGL204 - Glasurit Color Adjustment Techniques
Course Description
Increase customer satisfaction through quality repairs with tinting and blending skills developed.
Course Objectives
Student will learn systematic mechanical approach to understanding, tinting, and blending colors to achieve an undetectable repair.
Course Topics
Safety, color theory, adjusting color, and blending
Prerequisites
One year automotive refinishing experience
NAGL201LVOCGlasurit
NAGL201LVOC - Glasurit 90L Certification – LVOC
Course Description
In this certification course, technicians learn about, use, and understand how the new generation of automotive finishes performs. This is achieved through complete classroom instruction, body panel refinishing demonstrations, and actual hands-on application. Required for both OEM and Glasurit Warranty Program.
Course Objectives
Understand the productivity enhancements that make Glasurit the leader in automotive finishes. Achieve a high level of productivity using the Glasurit system.
Course Topics
Prerequisites
Glasurit 90L Certification – LVOCGlasurit
NAGL201LVOC - Glasurit 90L Certification – LVOC
Course Description
In this certification course, technicians learn about, use, and understand how the new generation of automotive finishes performs. This is achieved through complete classroom instruction, body panel refinishing demonstrations, and actual hands-on application. Required for both OEM and Glasurit Warranty Program.
Course Objectives
Understand the productivity enhancements that make Glasurit the leader in automotive finishes. Achieve a high level of productivity using the Glasurit system.
Course Topics
Prerequisites
Distributor Glasurit Matte FinishesGlasurit
NAGL205 - Glasurit Matte Finishes
Course Description
Course Objectives
Course Topics
Prerequisites
Collision Center & Distributor NAGL202NRGlasurit
NAGL202NR - Glasurit 90L / 55L / 22L Recertification – National Rule
Course Description
Revisit the Glasurit certification class in a one-day overview of all the recently released products that meet Glasurit and OEM specifications. Class is mandatory every two years to renew Glasurit and OEM warranty certification standards.
Course Objectives
Students learn latest Glasurit product usages and techniques in order to meet Glasurit and OEM warranty specifications.
Course Topics
Safety, re-testing on complete Glasurit paint line, introduction of new Glasurit products, and auxillary products.
Prerequisites
NONE
Glasurit 90L / 55L / 22L Recertification – National RuleGlasurit
NAGL202NR - Glasurit 90L / 55L / 22L Recertification – National Rule
Course Description
Revisit the Glasurit certification class in a one-day overview of all the recently released products that meet Glasurit and OEM specifications. Class is mandatory every two years to renew Glasurit and OEM warranty certification standards.
Course Objectives
Students learn latest Glasurit product usages and techniques in order to meet Glasurit and OEM warranty specifications.
Course Topics
Safety, re-testing on complete Glasurit paint line, introduction of new Glasurit products, and auxillary products.
Prerequisites
NONE
NAGL206Glasurit
NAGL206 - Glasurit Small Damage Repair
Course Description
Learn the newly developed, highly efficient working method for the quick repair of light damage and small repair. System is very reliable and gives excellent results.
Course Objectives
Students will learn the proven method of small damage repair within a panel. System is designed for quick and profitable repairs.
Course Topics
Safety, evaluating, preparation, undercoat, spot repair techniques, clearcoating, and blending
Prerequisites
NONE
Glasurit Small Damage RepairGlasurit
NAGL206 - Glasurit Small Damage Repair
Course Description
Learn the newly developed, highly efficient working method for the quick repair of light damage and small repair. System is very reliable and gives excellent results.
Course Objectives
Students will learn the proven method of small damage repair within a panel. System is designed for quick and profitable repairs.
Course Topics
Safety, evaluating, preparation, undercoat, spot repair techniques, clearcoating, and blending
Prerequisites
NONE
- R-M
R-M® Paint System Courses
BASF training follows a unique “system and process” approach to help you get the most out of our innovative paint systems. Increase your productivity and industry knowledge with classroom learning, in-class demonstrations and hands-on experience.
Click on a course number or name for a class description
Course Number Course Title Collision Center NARM101LVOCR-M
NARM101LVOC - R-M ONYX Certification – LVOC
Course Description
Course Objectives
Course Topics
Prerequisites
R-M ONYX Certification – LVOCR-M
NARM101LVOC - R-M ONYX Certification – LVOC
Course Description
Course Objectives
Course Topics
Prerequisites
R-M Small Damage RepairR-M
NARM105 - R-M Small Damage Repair
Course Description
Course Objectives
Course Topics
Prerequisites
NARMD101SPR-M
NARMD101SP - R-M Diamont Certification – Spanish
Course Description
Course Objectives
Course Topics
Prerequisites
R-M Diamont Certification – SpanishR-M
NARMD101SP - R-M Diamont Certification – Spanish
Course Description
Course Objectives
Course Topics
Prerequisites
Distributor R-M Training BootcampR-M
NARM106 - R-M Training Bootcamp
Course Description
Course Objectives
Course Topics
Prerequisites
R-M Matte FinishesR-M
NARM104 - R-M Matte Finishes
Course Description
Course Objectives
Course Topics
Prerequisites
Collision Center & Distributor NARMO101SPR-M
NARMO101SP - R-M ONYX Certification – Spanish
R-M ONYX Certification – SpanishR-M
NARMO101SP - R-M ONYX Certification – Spanish
NARM103R-M
NARM103 - R-M Color Adjustment Techniques
Course Description
The latest in tinting and blending procedures are explored to match the OEM basecoat/ clearcoat using the R-M systematic mechanical approach to color evaluation and adjustment. Class is mandatory to meet OEM certification.
Course Objectives
Student will learn systematic mechanical approach to understanding, tinting and blending colors to achieve an undetectable repair.
Course Topics
Safety, color theory, adjusting color, three-stage , and blending
Prerequisites
One year automotive refinish paint experience
R-M Color Adjustment TechniquesR-M
NARM103 - R-M Color Adjustment Techniques
Course Description
The latest in tinting and blending procedures are explored to match the OEM basecoat/ clearcoat using the R-M systematic mechanical approach to color evaluation and adjustment. Class is mandatory to meet OEM certification.
Course Objectives
Student will learn systematic mechanical approach to understanding, tinting and blending colors to achieve an undetectable repair.
Course Topics
Safety, color theory, adjusting color, three-stage , and blending
Prerequisites
One year automotive refinish paint experience
R-M Tri-Stage WorkshopR-M
NARM107 - R-M Tri-Stage Workshop
Course Description
Course Objectives
Course Topics
Prerequisites
NARM101NRR-M
NARM101NR - R-M Diamont / ONYX / UNO Certification – National Rule
Course Description
Participants get a complete overview of the R-M paint system, divided between classroom instruction and hands-on product demonstrations. Course is Required for both OEM and R-M Warranty Program.
Course Objectives
Understand productivity enhancements that make the leader in automotive finishesIdentify and use the most appropriate R-M products and procedures to refinish a vehicle. Properly mix and apply R-M coatings to achieve durable, warrantable, and undetectable finishes.
Course Topics
- Preperation
- Undercoats
- Topcoats
- Clearcoats
- Blending
- Plastics Refinishing
- Color Sand & Polishing
Prerequisites
NONE
R-M Diamont / ONYX / UNO Certification – National RuleR-M
NARM101NR - R-M Diamont / ONYX / UNO Certification – National Rule
Course Description
Participants get a complete overview of the R-M paint system, divided between classroom instruction and hands-on product demonstrations. Course is Required for both OEM and R-M Warranty Program.
Course Objectives
Understand productivity enhancements that make the leader in automotive finishesIdentify and use the most appropriate R-M products and procedures to refinish a vehicle. Properly mix and apply R-M coatings to achieve durable, warrantable, and undetectable finishes.
Course Topics
- Preperation
- Undercoats
- Topcoats
- Clearcoats
- Blending
- Plastics Refinishing
- Color Sand & Polishing
Prerequisites
NONE
NARM102NRR-M
NARM102NR - R-M Diamont / ONYX / UNO Recertification – National Rule
Course Description
Participants get a complete overview of the R-M paint system, divided between classroom instruction and hands-on product demonstrations. Course is required for both OEM and R-M Warranty Program.
Course Objectives
Students learn the latest R-M product usages and techniques in order to meet R-M and OEM warranty specifications.
Course Topics
Safety, re-testing on complete R-M paint line, introduction of new R-M products, and auxillary products.
Prerequisites
NONE
R-M Diamont / ONYX / UNO Recertification – National RuleR-M
NARM102NR - R-M Diamont / ONYX / UNO Recertification – National Rule
Course Description
Participants get a complete overview of the R-M paint system, divided between classroom instruction and hands-on product demonstrations. Course is required for both OEM and R-M Warranty Program.
Course Objectives
Students learn the latest R-M product usages and techniques in order to meet R-M and OEM warranty specifications.
Course Topics
Safety, re-testing on complete R-M paint line, introduction of new R-M products, and auxillary products.
Prerequisites
NONE
- VisionPLUS
Vision+ Courses
BASF training follows a unique “system and process” approach to help you get the most out of our innovative paint systems. Increase your productivity and industry knowledge with classroom learning, in-class demonstrations and hands-on experience.
Click on a course number or name for a class description
Course Number Course Title Collision Center NAV+B001VisionPLUS
NAV+B001 - Advanced Production Management
Course Description
Advanced Production Management standardizes the repair process and eliminates the barriers to efficient production. Advanced management strategies demonstrate the most efficient use of people, space and time to increase profits, deliver vehicles faster and increase collision center capacity. Participants learn the concept of selling the consumer first, writing complete and accurate damage reports and obtaining all correct parts before the vehicle is dispatched to the technician. Equally important is developing a pre-repair management process, thus reducing work-in-progress and chaos in the production area. Further advanced concepts explore the importance of segregating small repairs, measuring and improving throughput, productivity, cycle times, quality and customer satisfaction. A new production model includes strategies to streamline scheduling, parts handling, sublet repairs and payment methods eliminating inefficiencies.
Course Objectives
Upon successful completion, course participants should be able to:
- Understand the concept, importance and benefits of increasing “Throughput”.
- Practice new techniques of production management, including how to pre-
manage the repair. - Understand the need to write a complete damage report FIRST!
Course Topics
Key Points:
- Systemization
- Pre-repair management
- Throughput
- Organizing the production department
- Effectively utilize VisionPLUS® OnLine to improve performance
Prerequisites
NONE
Advanced Production ManagementVisionPLUS
NAV+B001 - Advanced Production Management
Course Description
Advanced Production Management standardizes the repair process and eliminates the barriers to efficient production. Advanced management strategies demonstrate the most efficient use of people, space and time to increase profits, deliver vehicles faster and increase collision center capacity. Participants learn the concept of selling the consumer first, writing complete and accurate damage reports and obtaining all correct parts before the vehicle is dispatched to the technician. Equally important is developing a pre-repair management process, thus reducing work-in-progress and chaos in the production area. Further advanced concepts explore the importance of segregating small repairs, measuring and improving throughput, productivity, cycle times, quality and customer satisfaction. A new production model includes strategies to streamline scheduling, parts handling, sublet repairs and payment methods eliminating inefficiencies.
Course Objectives
Upon successful completion, course participants should be able to:
- Understand the concept, importance and benefits of increasing “Throughput”.
- Practice new techniques of production management, including how to pre-
manage the repair. - Understand the need to write a complete damage report FIRST!
Course Topics
Key Points:
- Systemization
- Pre-repair management
- Throughput
- Organizing the production department
- Effectively utilize VisionPLUS® OnLine to improve performance
Prerequisites
NONE
NAV+B002VisionPLUS
NAV+B002 - Estimating for Profit
Course Description
Estimating for Profit will increase a collision center’s closing ratio by selling first, estimating second and increasing the average repair order through a thorough damage appraisal, effective use of the P-pages, and professional negotiation with insurers. Estimating for Profit will also demonstrate how to streamline the estimating and/or the repair order process and reduce cycle time by eliminating reactive supplements. Further benefits include more profitable repairs, higher productivity, better technician compensation, increased customer satisfaction, and improved insurer relationships.
Course Objectives
Upon successful completion, course participants should be able to:
- Understand the critical importance of the estimator
- Learn to sell first, estimate second
- Generate a complete damage report
- Effectively negotiate with insurers
- Understand how to measure selling performance
Course Topics
Key Points:
- The importance of the damage writer
- Sell before writing the damage report
- Write more accurate and profitable damage reports
- Use of estimating guides and P-pages
- Included versus non-included operations
- Proactive versus reactive supplements
- Effectively negotiate with insurance adjusters
- Understanding their needs
- Increasing cost trends in collision repair
- Providing proper documentation
- Parts alternatives
- Negotiating win-win agreements
- Up-selling the consumer
- Measuring and improving selling performance
Prerequisites
NONE
Estimating for ProfitVisionPLUS
NAV+B002 - Estimating for Profit
Course Description
Estimating for Profit will increase a collision center’s closing ratio by selling first, estimating second and increasing the average repair order through a thorough damage appraisal, effective use of the P-pages, and professional negotiation with insurers. Estimating for Profit will also demonstrate how to streamline the estimating and/or the repair order process and reduce cycle time by eliminating reactive supplements. Further benefits include more profitable repairs, higher productivity, better technician compensation, increased customer satisfaction, and improved insurer relationships.
Course Objectives
Upon successful completion, course participants should be able to:
- Understand the critical importance of the estimator
- Learn to sell first, estimate second
- Generate a complete damage report
- Effectively negotiate with insurers
- Understand how to measure selling performance
Course Topics
Key Points:
- The importance of the damage writer
- Sell before writing the damage report
- Write more accurate and profitable damage reports
- Use of estimating guides and P-pages
- Included versus non-included operations
- Proactive versus reactive supplements
- Effectively negotiate with insurance adjusters
- Understanding their needs
- Increasing cost trends in collision repair
- Providing proper documentation
- Parts alternatives
- Negotiating win-win agreements
- Up-selling the consumer
- Measuring and improving selling performance
Prerequisites
NONE
NAV+B003VisionPLUS
NAV+B003 - Measuring and Improving Performance
Course Description
Measuring and Improving Performance focuses on measuring and improving a collision centers performance. Students utilize and develop the data streams needed for both financial and non-financial reporting which is used to calculate the 24 critical key performance indicators (KPIs). Participants will then compare KPIs to benchmarks and understand what positively or negatively affects the performance. Understanding ratios, percentages, tracking trends, goal setting and managing by objective is included in the curriculum. In addition, VisionPLUS® OnLine is integrated to make measuring, benchmarking, goal setting, reporting and improving easy.
Course Objectives
Upon successful completion, participants should be able to:
- Collect accurate and timely financial and non-financial data.
- Develop a working knowledge of the critical collision center KPIs and what affects them.
- Understand how to use KPIs to measure and improve collision center performance.
Course Topics
Prerequisites
NONE
Measuring and Improving PerformanceVisionPLUS
NAV+B003 - Measuring and Improving Performance
Course Description
Measuring and Improving Performance focuses on measuring and improving a collision centers performance. Students utilize and develop the data streams needed for both financial and non-financial reporting which is used to calculate the 24 critical key performance indicators (KPIs). Participants will then compare KPIs to benchmarks and understand what positively or negatively affects the performance. Understanding ratios, percentages, tracking trends, goal setting and managing by objective is included in the curriculum. In addition, VisionPLUS® OnLine is integrated to make measuring, benchmarking, goal setting, reporting and improving easy.
Course Objectives
Upon successful completion, participants should be able to:
- Collect accurate and timely financial and non-financial data.
- Develop a working knowledge of the critical collision center KPIs and what affects them.
- Understand how to use KPIs to measure and improve collision center performance.
Course Topics
Prerequisites
NONE
NAV+B004VisionPLUS
NAV+B004 - Paint and Material Profitability
Course Description
Paint and Material Profitability demonstrates how to analyze the factors that influence a collision center’s profitability on paint and materials. Students calculate actual paint only cost and paint and material cost per-paint hour and explore ways to maximize profit. Attendees assess sales by scrutinizing damage reports for non-included items, add-ons and proper classifications. Costs are reduced by usage reduction and proper classification of non-paint items. Sample collision centers are analyzed to determine what separates excellent from average or poor performance.
Course Objectives
Upon successful completion, participants should be able to:
1. Understand what affects paint and material profitability
2. Accurately determine a collision centers actual profitability on paint and material
3. Understand and track the paint department’s key performance indicators (KPIs)Course Topics
• Understanding the third profi t center
• Managing paint and material sales and costs issues separately
– Performance measurements
– Door rates
– Supplements
– Insurance caps
– Misclassifi cation
– Inventory control
– Accountability
– Waste
• Effectively utilize VisionPLUS® OnLine to measure and improve
performancePrerequisites
NONE
Paint and Material ProfitabilityVisionPLUS
NAV+B004 - Paint and Material Profitability
Course Description
Paint and Material Profitability demonstrates how to analyze the factors that influence a collision center’s profitability on paint and materials. Students calculate actual paint only cost and paint and material cost per-paint hour and explore ways to maximize profit. Attendees assess sales by scrutinizing damage reports for non-included items, add-ons and proper classifications. Costs are reduced by usage reduction and proper classification of non-paint items. Sample collision centers are analyzed to determine what separates excellent from average or poor performance.
Course Objectives
Upon successful completion, participants should be able to:
1. Understand what affects paint and material profitability
2. Accurately determine a collision centers actual profitability on paint and material
3. Understand and track the paint department’s key performance indicators (KPIs)Course Topics
• Understanding the third profi t center
• Managing paint and material sales and costs issues separately
– Performance measurements
– Door rates
– Supplements
– Insurance caps
– Misclassifi cation
– Inventory control
– Accountability
– Waste
• Effectively utilize VisionPLUS® OnLine to measure and improve
performancePrerequisites
NONE
NAV+B005VisionPLUS
NAV+B005 - Paint Department Productivity
Course Description
Paint Department Productivity explains how-to manage the 5-2-1 process; five on-line processes, two off-line processes, and one continuous process; to remove bottlenecks and dramatically increase the paint department production. Students will measure and analyze eight key performance indicators and employ a leveled workflow strategy and skill specialization to achieve improvement.
Course Objectives
Upon successful completion participants should be able to:
- Increase collision center output and capacity
- Effectively use people, space, equipment and time
- Maximize paint hours and number of vehicles through the paint department
- Recognize the need to effectively sell paint labor in order to enhance productivity
Course Topics
Key Points:
- Increase shop capacity and utilization
- Reduce cycle time and increase sales
- Improve productivity and profitability
- Effectively utilize people, space, equipment, and time
- How selling more paint labor affects productivity
- Increase customer service index
- Increase technician compensation
- Measure and manage booth cycle times
- Specialize technician skills
- Level daily workflow
- Track key performance measurements
Prerequisites
NONE
Paint Department ProductivityVisionPLUS
NAV+B005 - Paint Department Productivity
Course Description
Paint Department Productivity explains how-to manage the 5-2-1 process; five on-line processes, two off-line processes, and one continuous process; to remove bottlenecks and dramatically increase the paint department production. Students will measure and analyze eight key performance indicators and employ a leveled workflow strategy and skill specialization to achieve improvement.
Course Objectives
Upon successful completion participants should be able to:
- Increase collision center output and capacity
- Effectively use people, space, equipment and time
- Maximize paint hours and number of vehicles through the paint department
- Recognize the need to effectively sell paint labor in order to enhance productivity
Course Topics
Key Points:
- Increase shop capacity and utilization
- Reduce cycle time and increase sales
- Improve productivity and profitability
- Effectively utilize people, space, equipment, and time
- How selling more paint labor affects productivity
- Increase customer service index
- Increase technician compensation
- Measure and manage booth cycle times
- Specialize technician skills
- Level daily workflow
- Track key performance measurements
Prerequisites
NONE
NAV+B006VisionPLUS
NAV+B006 - Productive Pay Plans
Course Description
Productive Pay Plans describes how to tie a pay plan to company objectives, attract and retain employees, and reward and stimulate performance beyond the comfort zone. Real world examples are shown of both traditional and new approach pay plans that enable collision centers to promote longevity, productivity, quality and skill growth while watching and improving the bottom line. Students also explore the effects that wages, incentives, taxes and benefits have on total compensation, and how labor gross profit must be retained to meet overall profit objectives.
Course Objectives
1. Understand how pay plans affect profitability
2. Attract and retain top performing employees
3. Reward performance consistent with company objectivesCourse Topics
• Defining clear pay plan objectives
• Attracting and retaining employees
• Rewarding performance
– Defining proper and fair compensation
– Connect total compensation cost to profitability objectives
– Develop pay plans and incentives to meet all company objectives
• Traditional pay plans
• New approach pay plans
• Stimulating performance
• Effectively utilize VisionPLUS® OnLine to measure and improve performancePrerequisites
Productive Pay PlansVisionPLUS
NAV+B006 - Productive Pay Plans
Course Description
Productive Pay Plans describes how to tie a pay plan to company objectives, attract and retain employees, and reward and stimulate performance beyond the comfort zone. Real world examples are shown of both traditional and new approach pay plans that enable collision centers to promote longevity, productivity, quality and skill growth while watching and improving the bottom line. Students also explore the effects that wages, incentives, taxes and benefits have on total compensation, and how labor gross profit must be retained to meet overall profit objectives.
Course Objectives
1. Understand how pay plans affect profitability
2. Attract and retain top performing employees
3. Reward performance consistent with company objectivesCourse Topics
• Defining clear pay plan objectives
• Attracting and retaining employees
• Rewarding performance
– Defining proper and fair compensation
– Connect total compensation cost to profitability objectives
– Develop pay plans and incentives to meet all company objectives
• Traditional pay plans
• New approach pay plans
• Stimulating performance
• Effectively utilize VisionPLUS® OnLine to measure and improve performancePrerequisites
NAV+B007VisionPLUS
NAV+B007 - Organizational Structure
Course Description
Organizational Structure enables collision centers to analyze the effectiveness of current organizational structures and explore affordable options to improve performance, eliminate chaos and grow profits. Participants identify performance hurdles, determining root causes, and create solutions. Evaluations of both the front office and production floor are compared to new models of management and each employee position is tied to process and structure.
Course Objectives
Upon successful completion, participants should be able to:
- Understand the relationship between the repair process and structure.
- Implement changes to improve effectiveness.
- Understand the advantages and disadvantages of each type of organizational structure.
Course Topics
Key Points:
- Evolution of the collision center
- Understanding the five primary business functions
- Employee responsibilities
- Staffing to business size
- Adding positions
- Sales and customer service management
- Production and parts management
- Position responsibilities and descriptions
- Alternative staffing models
Prerequisites
NONE
Organizational StructureVisionPLUS
NAV+B007 - Organizational Structure
Course Description
Organizational Structure enables collision centers to analyze the effectiveness of current organizational structures and explore affordable options to improve performance, eliminate chaos and grow profits. Participants identify performance hurdles, determining root causes, and create solutions. Evaluations of both the front office and production floor are compared to new models of management and each employee position is tied to process and structure.
Course Objectives
Upon successful completion, participants should be able to:
- Understand the relationship between the repair process and structure.
- Implement changes to improve effectiveness.
- Understand the advantages and disadvantages of each type of organizational structure.
Course Topics
Key Points:
- Evolution of the collision center
- Understanding the five primary business functions
- Employee responsibilities
- Staffing to business size
- Adding positions
- Sales and customer service management
- Production and parts management
- Position responsibilities and descriptions
- Alternative staffing models
Prerequisites
NONE
NAV+B008VisionPLUS
NAV+B008 - Marketing and Insurer Relations
Course Description
Marketing and Insurer Relations identifies strategic ways to improve collision center marketing efforts, how they can be most effective and bring vehicles to the door. Developing solid, mutually beneficial relationships with insurers; with or without DRP arrangements; is the focus. Using frequency, severity, loss ratios, and adjusting expense, students analyze the interests of the insurance company and develop ways to increase profit from meeting the insurer’s needs. Other marketing avenues, such as marketing directly to consumers, local fleets, community organizations and insurance agents are utilized.
Course Objectives
Upon successful completion, participants should be able to:
- Understand the meaning and importance of marketing.
- Assess individual marketing opportunities and create an effective plan to market to both consumers and insurers.
- Build a profitable self-managed and proactive relationship with insurers.
Course Topics
Prerequisites
NONE
Marketing and Insurer RelationsVisionPLUS
NAV+B008 - Marketing and Insurer Relations
Course Description
Marketing and Insurer Relations identifies strategic ways to improve collision center marketing efforts, how they can be most effective and bring vehicles to the door. Developing solid, mutually beneficial relationships with insurers; with or without DRP arrangements; is the focus. Using frequency, severity, loss ratios, and adjusting expense, students analyze the interests of the insurance company and develop ways to increase profit from meeting the insurer’s needs. Other marketing avenues, such as marketing directly to consumers, local fleets, community organizations and insurance agents are utilized.
Course Objectives
Upon successful completion, participants should be able to:
- Understand the meaning and importance of marketing.
- Assess individual marketing opportunities and create an effective plan to market to both consumers and insurers.
- Build a profitable self-managed and proactive relationship with insurers.
Course Topics
Prerequisites
NONE
NAV+B009VisionPLUS
NAV+B009 - Delivering Complete Customer Satisfaction
Course Description
Delivering Complete Customer Satisfaction is designed for large collision centers and multi shop operators (MSOs) that wish to make an ongoing commitment to truly achieving complete customer satisfaction throughout their business. This highly interactive course will assist each collision center or MSO in developing a personal customer service model that can be duplicated by all personnel and in each location.
Course Objectives
Upon completion of this course, participants should be able to:
- Better understand the importance of complete customer satisfaction
- Implement a systematic approach to identifying and meeting customer needs during the five interactive opportunities that recur in every repair
- Document each step of the process with tools, forms, scripts and checklists
- Learn how to tailor elements of the system to meet unique business conditions
Course Topics
- The Importance of complete customer satisfaction
- Identify the difference between satisfied customers and completely satisfied customers
- Develop unique action plans for each business to meet local needs
- The interactive opportunities in the customer service process
- Coaching techniques for managers
- Follow-up goals and objectives based on individual business plans
Prerequisites
NONE
Delivering Complete Customer SatisfactionVisionPLUS
NAV+B009 - Delivering Complete Customer Satisfaction
Course Description
Delivering Complete Customer Satisfaction is designed for large collision centers and multi shop operators (MSOs) that wish to make an ongoing commitment to truly achieving complete customer satisfaction throughout their business. This highly interactive course will assist each collision center or MSO in developing a personal customer service model that can be duplicated by all personnel and in each location.
Course Objectives
Upon completion of this course, participants should be able to:
- Better understand the importance of complete customer satisfaction
- Implement a systematic approach to identifying and meeting customer needs during the five interactive opportunities that recur in every repair
- Document each step of the process with tools, forms, scripts and checklists
- Learn how to tailor elements of the system to meet unique business conditions
Course Topics
- The Importance of complete customer satisfaction
- Identify the difference between satisfied customers and completely satisfied customers
- Develop unique action plans for each business to meet local needs
- The interactive opportunities in the customer service process
- Coaching techniques for managers
- Follow-up goals and objectives based on individual business plans
Prerequisites
NONE
Collision Center & Distributor NAV+B010VisionPLUS
NAV+B010 - Get The Keys!
Course Description
Get the Keys! is a system of highly effective and powerful sales techniques tailored to increase every collision repair facility’s closing ratio and top-line sales. The collision repair sales process is often overshadowed by THE ESTIMATE and this seminar realigns attendees’ sights squarely on the true target: getting the keys! The agenda provides a potent mix of fundamentals and advanced topics, resulting in improved sales skills that translate directly to increased sales!
Course Objectives
Upon successful completion, participants should be able to:
- Clearly identify what differentiates their shop from the competition and how to effectively communicate that to customers to close the sale
- Better communicate with prospective and current customers by asking appropriate questions and exhibiting effective listening skills
- Revitalize, refresh and revamp their individual sales tactics using the tools, tips and techniques learned at the seminar
- Fully understand the eight most effective collision repair closing techniques and identify and apply the best technique to use in any particular situation
- Improve closing ratio by a minimum of 10%.
Course Topics
Prerequisites
NONE
Get The Keys!VisionPLUS
NAV+B010 - Get The Keys!
Course Description
Get the Keys! is a system of highly effective and powerful sales techniques tailored to increase every collision repair facility’s closing ratio and top-line sales. The collision repair sales process is often overshadowed by THE ESTIMATE and this seminar realigns attendees’ sights squarely on the true target: getting the keys! The agenda provides a potent mix of fundamentals and advanced topics, resulting in improved sales skills that translate directly to increased sales!
Course Objectives
Upon successful completion, participants should be able to:
- Clearly identify what differentiates their shop from the competition and how to effectively communicate that to customers to close the sale
- Better communicate with prospective and current customers by asking appropriate questions and exhibiting effective listening skills
- Revitalize, refresh and revamp their individual sales tactics using the tools, tips and techniques learned at the seminar
- Fully understand the eight most effective collision repair closing techniques and identify and apply the best technique to use in any particular situation
- Improve closing ratio by a minimum of 10%.
Course Topics
Prerequisites
NONE
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Training Facilities
Courses can be taken at more than 20 North American Locations*
To help both collision repair centers and their customers get the most out of BASF’s high-quality refinish products, we offer an extensive range of technical training courses for Glasurit® and R-M® products. We teach our courses at multiple locations throughout North America.