BASF Automotive Refinish Coatings
A brand of BASF - We create chemistry

Introducing Refinity

A digital platform designed to drive your business success.

Access solutions design for color, learning, business management, support and trusted partner solutions.

Designed to help you succeed in the digital age.

Talk to your account representative and get set up on Refinity today!

A Complete Digital Solution for Your Body Shop

The Power of One

Refinity will support you at every point in your body shop’s process.
From providing your paints with technical and color identification support to giving you more transparency with body shop management metrics and insights.

  • One Platform

    One Platform

    • Refinity offers you a unique and seamless digital experience.
    • All relevant applications available in one unique state-of-art cloud platform.
    • Refinity offers more applications than the competition.
    • You will find exclusive apps to support and improve daily operations.
    • Refinity is accessible on every device connected on the internet.
  • One Password

    One Password

    • Easy and fast registration
    • Access to all the categories and every device (PC – tablet – phone) with one password
    • Different user profiles per company possible
    • Reach out to your BASF contact in order to open your account
  • One Setup

    One Setup

    • As everything is in the cloud, updates happen automatically.
    • No software is required on your hardware and all servicing is done remotely.
    • And don’t worry, your data is always saved securely in Refinity.
The Solution Categories Powered by Refinity
  • Color

    The Simplest Color Retrieval in the Market

    The Simplest Color Retrieval in the Market

    Easy to Use

    • Dynamic search feature
    • ‘Breadcrumb’ navigation menu to never get lost


    Designed for the mix room

    • Designed for touchscreen
    • Screen progression & layouts to focus on formula and toner comparison
    • Easy to select undercoats, clears and mix ratios as you go


    Hone In on the Best Solution Faster

    Find the right color

    • Dynamic search feature
    • Live variant ranking
    • Save & search your own sprayouts easily in the cloud


    Prepare the Right Quantity

    • More realistic models and panel volume estimations
    • No need. to redo a mix due to overpour


    Accurate Digital Color Matching

    Scan & adjust

    • Scans automatically transfer to the mix queue
    • Advanced adjustment algorithms
    • Seamless navigation from scan to mix app
    • Easily save custom formulas & sprayouts


    Industry-leading Color Guidance

    • Make better decisions about when to make a sprayout
    • Visual references of original, target, and adjusted color
    • Toggle view face & flop on multi-angle spectral curve visualization
  • Business

    Be Aware of Your Business Performance and Boost Efficiency

    Be Aware of Your Business Performance and Boost Efficiency

    With the Inventory and Repair Order Management applications in our business category you will keep the complete overview of your paint room performance and profitability.


    Inventory Management

    • Manage full portfolio of products
    • Able to setup new installations or “weigh-in” existing inventory
    • Establish minimum and maximum inventory levels
    • Add desired items to shopping cart
    • Monitor consumption trends


    Repair Order Management

    WIP RO Snapshot

    • Quickly view and search or filter Ros by repair priority, type, due data, or assigned technician(s)
    • Edit Ros directly from the active list


    Leverage Job Costing to Maximize Profitability

    • Track consumption for each product mixed
    • Apply paint related product templates
    • Generate profitability reports and job costing invoices
  • Training

    Learning Library

    Learning Library

    • Detailed information on process and products and business solutions
    • Immediate support for technical questions
    • 80+ tutorials and videos
    • Link to TDS and MSDS


    Learning University

    • 20+ Interactive eLearning modules and courses
    • Microlearning and quizzes
    • Assessments and certificates
    • Training calendar hosting all kind of trainings
  • Partners

    Increase Your Business Efficiency

    Increase Your Business Efficiency

    Tap into solutions from the partners we trust to increase efficiency and profitability throughout the whole body shop process.

  • Support

    You Need Help?

    You Need Help?

    Get direct support by one of our technicians in your region via chat.

  • Favorites

    Your Favorite Apps Organized

    Your Favorite Apps Organized

    Build your own list of apps you use frequently.

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

To view product information on our entire portfolio, please click to acknowledge your understanding of this information.