BASF Automotive Refinish Coatings
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BASF Brands Getting a Facelift

BASF Automotive Refinish is updating its brand images, beginning with new product labels for productivity brand R-M®, in Q3 2018. A newly designed logo for economy brand LIMCO®, as well as new labels for both Limco and BASF’s premium brand, Glasurit®, will follow later in the year.

“As the world’s largest chemical company, our primary focus is on R&D and innovation,” said Marketing Director Dan Bihlmeyer. “We are also a twenty-first century organization, focused on leading edge facets of business from technology to communications to design. These new labels express BASF’s commitment to market leadership.”

Glasurit’s newly designed labels are accompanying its 130th birthday in 2018 and R-M’s newly designed labels are arriving in time for its 100th birthday in 2019.

For more information about BASF Automotive Refinish, visit basfrefinish.com.

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BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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