BASF Automotive Refinish Coatings
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Shubham Singh, a student at the College for Creative Studies in Detroit, Michigan, won the 2018 Detroit Middlecott Sketchbattle Experiment presented by BASF. Singh won $2,500 and a championship belt designed by Mob Steel.

Introduced in 2012, the experiment is Detroit’s “Fight Club of Design,” an underground, automotive industry event developed to identify emerging car design talent. Coinciding with the North American International Auto Show, the event is an automotive sketching competition where contestants contend for the Skethchbattle championship. Fifteen professional and student contestants competed in front of an audience in a timed, three-round boxing-themed setting.

During the final round of the competition, contestants were asked to incorporate a special color concept into their drawings. BASF created a custom color, Paranormal Red, specifically for the Detroit Sketchbattle.

“This is the third year BASF has sponsored Sketchbattle in Detroit,” said Paul Czornij, Head of Design for BASF in North America, who was also one of the judges. “It is an incredible way to identify emerging industry designers while also getting our unique color designs integrated into their outstanding car renderings.”

Other judges included: Jim Fleming, Director of Cadillac Exterior Design; Mark Trostle, Head of Performance, Passenger and Utility Vehicle Exterior Design, Fiat Chrysler Automobiles; and Michael Smith, Recruiting and Talent Manager, Ford Design. Contestants were judged on sketch quality and adherence to the theme in each round.

“Paranormal Red had an eerie feel to it,” said Singh. “It was not just a single color, but a mixture of red, black, grey, orange and white that looked phenomenal on paper.”

The Sketchbattle raised more than $7,500 for Project Beautiful – Inside and Out, a Michigan-based non-profit that builds confidence and hope for people, especially women in shelters, to rebuild their lives.

Singh receiving check

2018 Detroit Sketchbattle winner, Shubham Singh, accepts his $2,500 check from Paul Czornij, Head of Design for BASF in North America, in front of the custom color Paranormal Red. (photo by Trista Dymond)

News Release – 2-05-18

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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