BASF Automotive Refinish Coatings
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SOUTHFIELD, MI, August 8, 2019 – BASF Refinish has released a new OEM Sales Toolbox to guide body shops through the process of building a solid strategy that aligns with the growing OEM influence in the industry.

The new tool will leverage vehicle registration information to help shops estimate the market potential of various OEM collision programs in their market. It will also ensure that businesses stay up to date on processes, procedures and tools specific to each manufacturer, offering customers peace of mind that their vehicles are always being repaired according to OEM standards of quality and safety.

“BASF’s strong relationships with all major OEMs combined with our data analysis capabilities allowed us to create the OEM Toolbox,” said Jeff Wildman, OEM Manager for BASF Refinish. “BASF reps now have a customizable tool to help collision centers navigate their OEM program opportunities.”

Collision centers will collaborate with their BASF representative and local distributor to create a customized market analysis, designed for each individual shop. They will then be guided through a business analysis process to develop recommendations based on the shop’s current readiness. This recommendation is specific to each collision center and includes OEM program opportunities and enrollment information, tools, equipment or training required for the program. Shop owners will also be able to gauge how the money invested in these programs will pay off.

The tool is set to be released in August 2019.

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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