BASF Automotive Refinish Coatings
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SOUTHFIELD, MI, October 14, 2019 – Shop owners will have the opportunity at SEMA to learn how to keep their businesses running efficiently and profitably in today’s rapidly changing automotive market.

The Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) series at this year’s show, sponsored by BASF, will offer sessions that teach business owners how to adapt to the changing collision industry, how to remain profitable despite a continued technician shortage, and why the increasing demand to become OEM-certified is so important. Sessions will be moderated by BASF industry experts with an accompanying panel of business managers to support the discussions.

Each of the below sessions will be held at the Las Vegas Convention Center during the SEMA show in the Upper North Hall:

  • Position Yourself for Sustainability (Session RD4)– Monday, November 4, 3:30 p.m. – 5:30 p.m., Upper North Hall N241 – An interactive discussion about the changes in the collision industry and how they affect shop owners, the need to adapt to these changes and the consequences if shop owners do not move past status quo. We will discuss how shop owners must adapt their environment to allow them to keep their business operating over a period of time.  So, what does this really mean? The environment seen in some of today’s shops is not the environment needed to continue doing business in the collision industry. Status quo is not positioning you for sustainability; it’s treading water in a rising river. Speaker: John Shoemaker, Business Development Manager for BASF Refinish.


  • Offset Tech Shortages with Improved Efficiency (Session RD14)Wednesday, November 6, 9:30 a.m. – 11:30 a.m., Upper North Hall N233 – In an age where new tools and services are constantly developed, technology is always evolving, and the talent pool is steadily shrinking, many collision shops struggle to find ways to increase profitability. This panel will discuss strategies to streamline your shop, how to maximize your current resources, adapt staffing requirements, and what to expect during implementation, as well as the value of new technology available today. We want to work on your business, not in your business. Session moderated by John Shoemaker, Business Development Manager for BASF Refinish.


  • Do I, or Don’t I? OEM Certifications (Session RD20) – Wednesday, November 6, 3:00 p.m. – 5:00 p.m., Upper North Hall N233 – The collision industry is shifting towards OEM certifications, but the truth is, OEM certifications are not the answer for every business. This panel includes a variety of industry professionals involved of different aspects of the certification process from OEM to collision shop and will describe the ins and outs. What was it like to decide which certification program to join? Why? What are the costs involved and are they worth it? What is the ROI on different OEM certifications? How does becoming certified shape your business and what other effects does it create? And is your team prepared? Session moderated by Jeff Wildman, OEM Relations for BASF Automotive Refinish.

“BASF provides training and tools for painters, technicians, and estimators to improve their strengths, and make it easier for them to do their job well,” said Sebastian Grajales, Marketing Solutions Manager for BASF Refinish. “Collision repair centers also get support and insight on how to grow their profitability and business using exclusive tools and analysis.”

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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