BASF Automotive Refinish Coatings
A brand of BASF - We create chemistry

  • An advanced suite of digital business solutions engineered and optimized into one platform, using one password and offering one seamless experience
  • Multiple apps exclusively powered by Refinity™
  • Always up to date with no on-site maintenance required
  • Accessible on every device connected on the Internet

SOUTHFIELD, MI, October 7, 2021 – BASF’s Coatings division launches Refinity, a new, cloud-based, digital platform for its body shop customers all over the world. Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of color, business, training and support solutions. The platform will also feature links to selected partner offerings to further connect customers to industry digital offerings that drive profitability and efficiency into the overall body shop process.

“Our top priority has always been the success of our customers, and one of the ways we accomplish that is through innovations and solutions like Refinity,” said Jane Niemi, North America Marketing Manager for BASF Refinish. “Refinity gives our customers the tools they need to streamline the repair process, adapt to the rapidly-shifting automotive industry and work more efficiently in a digital world.”

“With Refinity, we offer customers a single platform that incorporates all the essential business solutions they need into a one-stop shop offering with a simple user interface that has been designed for the body shop environment. Employing cloud computing technology, Refinity is managed, maintained and updated centrally: one platform, one password, one setup,” said Fabien Boschetti, Director, Global Marketing, BASF Automotive Refinish Coatings Solutions.

Refinity’s Color Apps, combined with BASF’s intelligent spectrophotometers, offer body shops the simplest color retrieval method on the market with seamless navigation and accurate digital color matching. BASF has the largest color database in the industry and now, with Refinity the latest automobile colors are available in real-time for Refinity users.

Refinity’s Business Apps provide complete transparency into consumption and profitability metrics for each repair completed within their shop. With Refinity, body shop owners, managers, and technicians can track product usage and summarize associated costs and profitability for paint and related materials. Body shops can set their preferred portfolio of products, manage pricing and stock levels, and automatically generate recommended orders to optimize their inventory. These key business insights are summarized into intuitive reports to maximize performance and profit potential.

The Training Apps allow body shop professionals and managers to brush up on their skills and learn new ones anytime and anywhere. A wide variety of instructional programs, professional training videos and interactive eLearning courses are available online. This includes everything from simple troubleshooting to tips and tricks, in-depth product and process information provided by BASF’s team of technicians. To keep track of learning goals, certified eLearning courses can be completed through the exclusive Refinity Learning University.

“We are fully committed to helping our customers improve their processes, procedures and, ultimately, their profitability. The trend towards digitalization creates opportunities for us to develop smart solutions that will support us in realizing that goal. With Refinity, we take a giant leap ahead in the collision repair industry by offering an advanced, seamless digital experience that will benefit our customers by helping them to grow in the long-term and become the body shops of the future,” said Boschetti.

To learn more about Refinity, visit

BASF’s product portfolio includes products for multiple industries. A product that is compliant for one region, industry, application or end use, may not be compliant for another region, industry, application or end-use, and BASF accordingly disclaims all representations, conditions and warranties of fitness for a particular purpose.

To assist automotive refinish customer searching for information about BASF products that meet the VOC limits for automotive refinish use, BASF provides Wall Charts that list the products that are compliant with the automotive refinish VOC regulations in specific regions in North America (country, province, state, air districts). It is the responsibility of the purchaser/end-user to ensure they know and understand the regulations for their specific region, industry, application and end use and ensure that the products that they are using are compliant with all applicable regulatory requirements and any permits specific to their business.

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