BASF AUTOMOTIVE REFINISH NEWS
For the latest bulletins, new product introductions, and updates…
In 2019, R-M, the productivity paint brand of BASF, is celebrating a hundred years in business and will be presenting its success story through a range of activities. The centenary year kicked off at the North American International Auto Show (NAIAS) in Detroit, where R-M presented a special video showing the most important milestones through […]
White is still the No.1 global color Blue is the most popular chromatic color worldwide Effect coatings create more diverse choices and raise popularity of achromatic colors With the “BASF Color Report for Automotive OEM Coatings”, BASF’s Coatings division provides a global analysis of the color distribution in the 2018 automotive market. The achromatic colors […]
Where: Southfield, MI Background: Collision industry professionals can now receive AMi credits for reading articles written by BASF’s John Shoemaker, Business Development Manager. Shoemaker has been contributing articles to ABRN since 2010, offering refinish tips, shop process suggestions, and proven techniques to improve process and profitability in collision shops. In 2019, he has teamed up with […]
Where: Southfield, MI Background: BASF customers had a successful 2018, collecting awards for high customer satisfaction, industry-leading KPIs, and astounding quality work. Balise Collision Center of Warwick, RI, part of a four-location BASF collision center group in Rhode Island and Massachusetts, won the prestigious Toyota Certified Collision Center of the Year award. Criteria for the award […]
BASF, in conjunction with the National Auto Body Council (NABC), will host a First Responders Emergency Extrication (FREE) event at the BASF Houston Competency Center for local first responders and body shops. Local fire fighters are invited to learn about evolving vehicle design, including high-strength steel, airbags, advanced restraint systems, onboard technology and safety around […]
SOUTHFIELD, MI, October 12, 2018 – BASF Refinish Automotive Coatings will display more than just paint at the Specialty Equipment Manufacturer Association (SEMA) 2018 Show. SEMA booth #20353 located in the Racing and Performance area of Central Hall will feature four custom builds and highlight the four components of BASF’s Value Beyond Paint Vision+ tools […]
What: 2018 Pebble Beach Concours d’Elegance, 33rd annual Shades of the Past Car Show and Goodguys 21st Colorado Nationals Where: Pebble Beach Concours d’Elegance, 200 Clock Tower Pl, Carmel-By-The-Sea, CA, 93923; Shades of the Past Car Show, Dollywood’s Splash Country, 1198 McCarter Hollow Rd., Pigeon Forge, TN; Goodguys 21st Colorado Nationals, The Ranch Events […]
Background: Detroit’s Big Three participated in BASF’s Performance Group OEM Technology meeting, concluding August 22, 2018. Each Performance Group attended one of four sessions held throughout the summer with General Motors, Ford Motor Company and Fiat Chrysler Automobiles. BASF Performance Group members had a unique opportunity for open dialogue with the OEM’s collision group engineers, […]
SOUTHFIELD, MI, September 25, 2018 – BASF Refinish Automotive Coatings will conduct two educational sessions as part of the Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) series at the Specialty Equipment Market Association (SEMA) Show, as well as sponsor the SCRS RDE OEM Collision Repair Technology Summit. Seminar leaders will discuss how […]
Background: BASF Automotive Refinish Coatings has launched BASF eLearning, online training courses for collision and restoration centers. Glasurit and R-M recertification were the first courses to go digital. Certified technicians whose two-year certification is set to soon expire, can log on, take the appropriate course through online learning modules, and have their certification renewed immediately. […]