BASF AUTOMOTIVE REFINISH NEWS
For the latest bulletins, new product introductions, and updates…
New facility hits ground running by exceeding expectations and car count.
Rev your engines, hotrod riders. On Saturday, March 10, the fourth annual Motorama Custom Car and Motorsports Expo are taking place.
Shubham Singh, a student at the College for Creative Studies in Detroit, Michigan, won the 2018 Detroit Middlecott Sketchbattle Experiment presented by BASF. Singh won $2,500 and a championship belt designed by Mob Steel. Introduced in 2012, the experiment is Detroit’s “Fight Club of Design,” an underground, automotive industry event developed to identify emerging car […]
Vehicles painted with BASF’s Glasurit® and R-M® paint lines received multiple awards and industry recognition at the recent 2017 SEMA Show in Las Vegas.
A 1940 Ford Convertible owned by Debbie Walls and built by Jonathan Goolsby of Goolsby Customs Inc. with an exclusive Glasurit 55 Line color, “Glasurit Cabernet, Goolsby Edition,” was crowned the winner of the third annual BASF Glasurit Best Paint Award at the 2017 SEMA Show.
KC Mathieu is no stranger to consistency. Since the age of 12, he’s been mastering the art of painting cars, perfecting auto refinishing, and delivering the highest quality custom jobs. He’s left a lasting mark on the industry. And now, he has his own signature. Introducing KC’s Custom Colors––Seven shades of black infused with a […]
Bright and bold. Dark and daring. When it comes to custom car repair and restoration, you have your own distinct vision. It’s what makes your customizations uniquely yours. Now, the color experts at BASF have created a way to make your custom color creation a radiant reality. Our Color Ideation program gives you the chance […]
BASF launched its Color Ideation service at the 2017 SEMA Show on Monday. More than 20 custom car builders attended the invitation-only event hosted by Paul Czornij, BASF Head of Design.
Automotive recently held its “8 Hours of Passion” challenge, where teams of employees from each Pfaff division competed against one another in a budget track-car race. The event was held at the Canadian Tire Motorsport Park Driver Development Track in Clarington, Ontario.